At Infinity Cycles, we are always on the lookout for exciting new brands that will add to and complement our existing line up. For 2012 we will be adding 3 new names to our portfolio, introducing:
We guarantee technological advantages for everyone
FOCUS works with former and current professional cyclists to directly involve them in the development of our bicycles. That's what we mean by » By Pros for Pros «. The best athletes know how to use technology to their advantage, and that notion is built into the DNA of FOCUS. Our engineers actively solicit feedback from FOCUS athletes and translate that beta into R&D across our entire product line. This helps not only elite racers, but also recreational riders who want to go push their performance to the next level. We incorporate leading technologies into all our bikes, not just the most expensive. »From Pros for Pros« guarantees technological advantages for everyone.
FOCUS: The german advantage
FOCUS has deep German roots. Our production facilities and administrative offices are located in Cloppenburg, in Lower Saxony. German products have a global reputation for high quality, exceptional innovation and stylish design. FOCUS is proud of its German heritage and holds true to the nation's desire to make products with the best workmanship, reliability, durability and performance. FOCUS continually implements the newest and best manufacturing methods and invests in the best machinery and most skilled manpower. When sourcing, our product managers utilize only the best components. That is our commitment. Call it the German advantage.
Flanders, the Flemish region of Belgium is infamous for serving up the harshest cycling conditions- where driving rain, cobbled non-category climbs, snow and ice are the norm for its 6,000 racing clubs. This place, the pounding heart of a passionate cycling nation where the most revered Spring Classics unfold, is the cold steel anvil where flesh and bone are forged into the greatest racers of all time. This is Belgium, home to Ridley Bikes, and it is here where our products are engineered, hammered into raw form by the roads themselves, and where we refine them in competition.
This is Ridley. We are Belgium.
On all Ridley frames we follow one design philosophy – 'FORM FOLLOWS FUNCTION.' Every tube shape, frame construction and geometry is chosen for a specific reason. From the beginning, reliability, stiffness and strength have been the essence of our design. Why take risks in designing when nature offers some solid and well proven examples? Most of our tube shapes are inspired from shapes found in nature. For example in our road range a water droplet shape is featured in our aero shape, an oversized circle is the basis for our stiffness to weight range and a diamond is foundation for our strength range. Reinventing and optimizing nature's examples have led to a range of top performance bicycles. These are the fundamentals required to resist the toughest cycling conditions in the world, our home ground - BELGIUM.
Lapierre - Ride with style!
For more than 60 years, Lapierre has combined technological innovation, aesthetics, attention to detail and its experience in the most important competitions to offer the most beautiful and efficient bikes to aficionados. Whatever your ride, road or MTB competition, leisure, sport or fitness, you will find the bike of your dreams in the Lapierre™ collection, be it a mountain bike, road bike, city or all-road bike. All of our bikes are created in France. Lapierre™ is the leader of the high end MTB segment on the French market, and has now set its sights on the the rest of the world. What about you ? Are you ready to join the Lapierre family ?
The Pinarello brand is one steeped in cycling history, renowned for producing the highest quality framesets, with a typically Italian flair and attention to detail. Over the years they have been ridden to victory by some of the sports most famous riders, such as Jan Ullrich and Miguel Indurian. Pinarello has since 2010 been the official bicycle sponsor for the Sky Pro Cycling team. For 2012 the team will be riding the new Dogma 2 frameset . No doubt the new world champion Mark Cavendish and his team mates will be looking forward to riding the Dogma to many victories throughout the season.
